before the bra - cloth bindings & corsets kept things in place until the late 1890's
1883 - although nobody knows who really invented the bra, the 1st patent for a breast supporter went to a woman called Mary Tucek
1907 - the word brassiere appears for the 1st time in an American magazine
1922 - Ida Rosenthal, one of the founders of Maideform, invents brassiere cups
1935 - Warner's introduces cup sizes A through D
1937 - Dupont invents nylon - immediately becomes standard bra material
1943 - Howard Hughes hires aeronautical engineers to design a bra for Jayne Mansfield
1948 - 1st push-up bra marketed. Sports bras introduced in US & UK after WW2.
1950s - the conical bra introduced creating the '50's pointy sweater girl silhouette
1964 - 1st “invisible bra” designed - sheer net fabric, no detailing. Lycra incorporated into most bra designs.
1968 - 1st Wonderbra introduced with slogan “makes 34 look 36, makes 36 look pow”. Meanwhile, at a protest outside a Miss America pageant, bras & girdles are thrown into a rubish bin (but contrary to urban myth, no bras were burned).
1970's - the bra-less years for many. Mesh tubes introduced for wearing under boob tubes.
1980 - era of clingy, fitted all-in-one “teddies” with press studs down below. Short-lived stick-on swimsuit top to cover the nipples only, but few bought them.
1990 - Madonna's Blonde Ambition tour features famous Gaultier cone bra and a fashion for wearing underwear “on the outside” so it becomes part of the fashion.
1994 - Wonderbra relaunched with “Hello Boys” campaign
1990's - G-string underpants become popular
2000:
Charnos introduces the Bioform Bra, with the underwiring replaced by flexible “hubcaps”.
Julia Roberts popularises the Ultimo silicon gel filled bra in Erin Brockovich film but these were hot and heavy and most were discontinued by 2001.
Australian scentists in Wollongong announce invention of “smart bra” prototype.
Wonderbra falls out of favour as uncomfortable as fashion still is for breast to be on show with good cleavage but comfort is an important factor.
fashion for very low cut jeans results in exposed G-string underpants, then hidden, low cut underpants, then a tendency by many not to wear underpants at all
2003 - Berlei releases supertech sports bra.
2004 - computerised studies show that whilst the average breast moves vertically 8cm whilst running, a 16DD breast moves a painful 16.5cm emphasizing the need for well-fitted & designed sports bras for the well-endowed who wish to exercise.